This Privacy Policy explains how Lumiere at Malcolm (“we,” “us,” or “our”), a luxury residential community at 1644 Malcolm Ave, Westwood, Los Angeles, CA 90024, collects, uses, and shares information when you visit this website or contact us. By using the site, you agree to the practices described here.
Information we collect
Information you provide. When you submit the tour or contact form, we collect the details you enter: your name, email address, phone number (optional), any message, your preferred tour date, and the residence you are interested in.
Information collected automatically. When you browse the site we collect limited technical and usage data, such as pages viewed, scroll depth, the site or campaign that referred you, your approximate region, and your device and browser type. For security and to limit abuse, we store only a one-way, irreversible (hashed) version of your IP address, never your raw IP address.
Cookies and similar technologies. Our own, privacy-preserving analytics run without cookies. Optional third-party analytics may set cookies only in line with your choices (see Cookies and your choices below).
How we use your information
- To respond to your inquiries and schedule and confirm tours.
- To operate, maintain, and improve the website.
- To measure site traffic and understand how our marketing performs.
- To protect the site against fraud, abuse, and security threats.
- To comply with legal obligations.
Cookies and your choices
We show a brief cookie notice. Optional analytics load by default, and you can opt out at any time using the “Opt out” control in that notice. We also automatically honor the Global Privacy Control (GPC) signal, so if your browser sends it, we treat you as opted out without any action on your part. Our first-party, cookie-free analytics are aggregate only and do not track you across other sites.
How we share information
We do not sell your personal information. We share it only with service providers who help us operate the site and follow up on your inquiry, and only as needed to perform those services, including:
- Website hosting and content delivery (Vercel).
- Application backend hosting (Railway).
- Database storage of inquiries (Supabase).
- Email delivery of your inquiry and our reply (Resend).
- Website analytics (Google Analytics).
- Our leasing and property-management partners, so a leasing representative can contact you about your inquiry.
We may also disclose information if required by law or to protect our rights, safety, or property.
Data retention
We keep inquiry information for as long as needed to respond to you and to maintain our leasing records, after which we delete or de-identify it. Aggregate analytics data may be kept longer as it does not identify you.
Your privacy rights
Depending on where you live, you may have the right to know what personal information we hold about you, to request its correction or deletion, and to opt out of the sale or sharing of your personal information. We do not sell personal information, and we honor the Global Privacy Control signal as a valid opt-out request. To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising them.
Security
We use reasonable technical and organizational safeguards to protect your information, including encryption in transit, hashed IP addresses, and restricted access to the systems that store inquiries. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Children’s privacy
This website is intended for adults and is not directed to children. We do not knowingly collect personal information from children.
Third-party links
The site links to third-party services, such as the resident and applicant portals and external listings. Those services have their own privacy policies, and this policy does not apply to them.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above.
Contact us
For any question about this policy or your information, contact us at [email protected], by phone at (310) 746-0999, or by mail at 1644 Malcolm Ave, Westwood, Los Angeles, CA 90024. You can also reach us through our contact page.